Business Discovery

2024-01-14 03:47

Pixit Ngenea Hub Redesign Project

1. Introduction

Company Overview:

Pixit Media specializes in media workflow, data management, and storage solutions, primarily serving the media and entertainment sector. Their key products include pixstor and ngenea, which cater to various aspects of media production and management.

Product Focus - Ngenea Hub:

Ngenea Hub is a critical component of Pixit Media's offerings, designed for efficient global data orchestration in the media and entertainment industry. It integrates with leading hardware and software solutions, facilitating global collaboration.

2. Current State Assessment

Features and Capabilities:

  • Centralized data management across storage tiers including file, object, cloud, and tape.

  • Global search functionality with advanced filters.

  • Bandwidth management for data transfers.

  • Integration with pixstor for enhanced search and storage capabilities.

  • Compatibility with multiple storage platforms.

Identified Challenges:

  • Complex and non-intuitive user interface.

  • Outdated design elements.

  • Limited customization options.

  • Performance issues under heavy data loads and concurrent usage.

3. Redesign Objectives

Desired Outcomes:

  • A user-friendly, intuitive interface.

  • Updated, modern design aligned with Pixit Media branding.

  • Enhanced customization and personalization features.

  • Improved performance and responsiveness.

Business Goals:

  • Increase user adoption and retention.

  • Enhance customer satisfaction and loyalty.

  • Expand market share and revenue.

  • Strengthen competitive positioning and innovation.

4. Technical Specifications and Goals

Redesign Framework:

  • Cloud-based, microservices architecture.

  • High availability, scalability, and compatibility with major operating systems.

  • Focus on a user-centric interface.

Enhancement Focus:

  • Performance and scalability improvements.

  • Intuitive and user-friendly design.

  • New feature integration for increased utility.

  • Compatibility with existing workflows and secure data handling.

5. Business Requirements

Research and Analysis:

  • Conduct user and market research.

  • Analyze competitors to identify best practices and market trends.

Design and Testing:

  • Develop UI/UX prototypes.

  • Validate functionality and performance through rigorous testing.

Development and Deployment:

  • Outline a clear plan for development and deployment phases.

  • Comprehensive documentation and training.

6. Project Implementation Strategy

Stakeholder Engagement:

  • Collaborate with users, IT administrators, and industry decision-makers.

  • Incorporate feedback from media industry stakeholders.

Pilot Testing:

  • Conduct real-world pilot testing for iterative improvement.

Training and Support:

  • Develop training materials and establish support systems.

7. Market Analysis

  • Target industries: VFX & Animation, Post-Production, Broadcast & Media Services, Design Agencies.

  • Competitive landscape assessment.

8. Conclusion and Next Steps

Project Timeline and Budget:

  • Define milestones for design, development, testing, and deployment.

  • Outline budget requirements.

Appendices:

  • Technical documentation, user stories, personas.

  • Detailed technical specifications and architecture diagrams.


Updates on Ngenea Hub:

  • Ngenea2: The latest release of Ngenea, called ngenea2, provides open data management and integrates third-party storage solutions into the ngenea namespace for a unified view and global access to real-time data. It also offers AI-assisted insights into unstructured content assets.

  • Features: Ngenea facilitates burst rendering, multi-site collaboration, content delivery, hierarchical storage management (HSM), NAS acceleration, and archiving. It wraps existing file, cloud, and object storage into a global namespace.

  • Integration: Ngenea integrates seamlessly with leading creative applications providers like Adobe, Autodesk, Avid, DaVinci, and Projective, ensuring compatibility with diverse workflows.

  • Customer Success Stories: Pixitmedia's website provides various customer success stories, showcasing the effectiveness and versatility of their software solutions in different media and entertainment workflows.


This document sets the foundation for the Ngenea Hub redesign, aiming to create a user-focused, market-aligned, and technically sound enhancement of Pixit Media's product. The redesign is poised to address the dynamic needs of the media and entertainment industry effectively.